The action + object pattern combines a verb with a noun to create a domain name that instantly tells visitors what your product does. This is one of the most effective naming techniques because it's both descriptive and brandable — no explanation needed.
How It Works
Take what your product does (the action/verb) and combine it with what it works with (the object/noun). 'Drop' + 'Box' = Dropbox. 'Face' + 'Book' = Facebook. 'You' + 'Tube' = YouTube. The compound word becomes a unique brand that's self-explanatory.
Examples
- Dropbox.com — Drop + Box — instantly communicates cloud file storage.
- WordPress.com — Word + Press — publishing platform name that describes the action perfectly.
- YouTube.com — You + Tube — 'your TV tube' compressed into a revolutionary brand.
- Facebook.com — Face + Book — originally a literal book of faces, now a global brand.
- Kickstarter.com — Kick + Starter — launching/kickstarting projects and ideas.
- SoundCloud.com — Sound + Cloud — audio stored in the cloud, described in two words.