301 Redirect

A 301 redirect is a permanent redirection from one URL to another. It tells search engines that a page has permanently moved to a new location, transferring most of the original page's SEO value (link equity, rankings) to the new URL. 301 redirects are essential when changing domains, restructuring URLs, or consolidating duplicate content. They ensure visitors and search engines reach the correct page.

FAQ

What is a 301 redirect?

A 301 redirect permanently sends visitors and search engines from one URL to another, passing along most of the original page's SEO value.

When should I use a 301 redirect?

Use 301 redirects when permanently moving a page, changing domains, switching from HTTP to HTTPS, or consolidating duplicate content under a single URL.