How podcasters and media brands use creative domain names and extensions to build audiences and brand recognition.
Examples
- relay.fm (Relay.fm) — Uses .fm (Federated States of Micronesia) as a clever nod to FM radio for a podcast network.
- overcast.fm (Overcast.fm) — Podcast app using .fm to signal audio content — clean and descriptive.
- anchor.fm (Anchor.fm) — Spotify's podcast platform used .fm before transitioning to podcasters.spotify.com.
- changelog.com (Changelog) — Developer term repurposed as a media brand — instantly recognized by the tech community.
- theverge.com (The Verge) — Evokes being on the cutting edge — a powerful media brand name.
- stratechery.com (Stratechery) — Portmanteau of 'strategy' and 'tech' — invented word that perfectly describes the content.